The Insightful Eye
Crafting a Dynamic Identity for a Pharmaceutical Evidence Team
Visual identity
Art Direction
Motion
Digital design
AI
Social media
Technologies used: Photoshop, Illustrator, InDesign, Figma, Blender, After Effects, Premier Pro, Midjourney
I developed a visual identity for the Internal Evidence Team of a leading pharmaceutical company to boost engagement and visibility within the organisation. Despite their critical role in analysing and communicating data to support drug development and regulatory decisions, their internal communications lacked traction. To solve this, I introduced "Ali the Investigator"—a detective-style character embodying curiosity, intelligence, and approachability. Inspired by mid-century animation and 1930s film noir.
