Design led by thinking,delivered with craft.
I'm a London-based Senior Designer with 12 years working at the intersection of science, strategy, and storytelling. I specialise in healthcare advertising turning dense clinical content into campaigns that are clear, compelling, and built to travel across channels and markets. I've also brought that same thinking to sports, entertainment, and brand work.AI-fluent, actively experimenting and implementing AI tools such as Claude, Cursor, Midjourney, Perplexity and Firefly.
Selected works
Campaign and brand projects delivered across digital, motion and print.
Sysmex Precision Medicine
Creation of a distinctive visual identity
Rise against CMV awards video entry
Video editing and animation for awards video
The Insightful Eye
Character-led internal team visual identity designed to improve engagement and visibility.
Lumanity Marketing and Communication
Brand-aligned design support across corporate communications, motion and digital content.
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