Lumanity
Maintaining consistent visual identity across corporate communications and employer branding
Corporate communications
Employer branding
Motion
Print design
Digital design
As a Brand Guardian for Lumanity, I ensured that every piece of design—whether a video, presentation, whitepaper, social media asset, or marketing material—maintained a cohesive and recognisable identity. By upholding brand guidelines and refining visual standards, I helped the business communicate with clarity, impact, and consistency.
I worked closely with internal stakeholders and other teams to develop, review, and refine materials, ensuring they aligned with the brand’s tone, style, and strategic goals. Explore the examples below to see how I maintained consistent branding across different touchpoint.