Promoting Kyntheum Globally to Healthcare Professionals

Developing an integrated campaign to advocate the use of Kyntheum for hard-to-treat patients worldwide.

Motion

Digital design

Editorial design

Asset Production

UI/UX

Retouching

Global

Kyntheum is a medication used to treat moderate to severe plaque psoriasis. The client tasked us with creating an e-detailer for sales representatives to promote Kyntheum to healthcare professionals. Alongside this, they required a comprehensive campaign to increase awareness and adoption of the drug through external websites like Medscape, direct emails to healthcare professionals, and printed leave-behind materials.

The Challenge

  • Unified Messaging: Ensure consistent and compelling messaging across multiple platforms and mediums.
  • Regulatory Compliance: Adhere to strict pharmaceutical marketing regulations while creating engaging content.
  • Targeted Outreach: Effectively reach healthcare professionals globally, considering regional differences and preferences.

The Solution

  • E-Detailer Development: Designed an interactive e-detailer using Figma and HTML/CSS, providing sales reps with a dynamic tool to present Kyntheum’s benefits to healthcare professionals. Incorporated multimedia elements like animations and animated svgs using SVGator to enhance engagement.
  • Email Marketing: Crafted personalised email campaigns using marketing automation tools, segmenting audiences to tailor content to the specific needs and interests of healthcare professionals. Ensured all communications were compliant with regulations and company guidelines.

The Impact

  • Increased Engagement: The interactive e-detailer and targeted campaigns led to higher engagement rates among healthcare professionals.
  • Consistent Global Messaging: Successfully delivered a unified campaign that resonated across different regions, strengthening Kyntheum’s global brand presence.
  • Positive Client Feedback: The client appreciated the innovative approach and effective execution, noting improved outreach and adoption metrics.