Designing Supportive Materials for Adtralza Patients
Crafting a comprehensive suite of materials to empower patients administering Adtralza at home.
Art Direction
Motion
Print design
Digital design
UI/UX
Adtralza is a medication prescribed for adults and adolescents over 12 years old with moderate to severe atopic dermatitis, especially for those who cannot use topical treatments or find them ineffective. The client approached us to develop a series of patient-centric materials to assist individuals administering the drug at home.
The Challenge
- Enhance Patient Understanding: Simplify complex medical instructions to ensure patients can confidently administer Adtralza on their own.
- Consistent Branding: Align all materials with Adtralza’s brand identity while adhering to pharmaceutical regulations.
- Accessible Resources: Provide both physical and digital materials to cater to different patient needs and preferences.
The Solution
I led the design of a suite of support materials to empower patients administering Adtralza at home.
- User-Friendly Print Materials: Designed a series brochures, guides, and instructional leaflets.
- Digital Landing Page: Designed a responsive landing page using Figma, enabling healthcare professionals to easily order materials on behalf of their patients.
- Regulatory Compliance: Collaborated closely with copywriters, medical and legal teams to ensure all content met necessary guidelines and standards.
The Impact
- Improved Patient Confidence: The clear and engaging materials empowered patients to manage their treatment effectively at home.
- Positive Feedback: Healthcare professionals reported that patients found the resources helpful and easy to understand.
- Strengthened Brand Trust: Consistent and professional materials reinforced Adtralza’s commitment to patient care and support.
